Malta SEO – SEM, Link Building in Malta
At Lornit we do SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) in malta for small and medium sized companies. We offer a cost-effective service with money back guarantee. We focus on “on-page” search engine optimisation techniques first to deliver value in the immediate term and offer “off-page” techniques as part of a medium to long Search Engine Marketing campaign.
What is SEM (Search Engine Marketing)?
Search Engine Marketing is the promotion of websites on search engines through visibility on Search Engine Result Pages (SERPs). This type of marketing of a website is done through website optimisation and paid advertising.
What is SEO (Search Engine Optimisation)?
Website optimisation, better known as search engine optimisation is the side of search engine marketing that focuses on tuning the website so that it appears relevant to a particular search query and therefore aims to get the website into the SERPs (search engine result pages) through the natural way, in what is also known as an organic search.
Appearing on the first page of the search engine results is the ultimate goal of any website that aims to market itself. Being on the first page of the SERPs in itself will improve the chances of people going reaching the website drastically. Not being on the first couple of pages of SERPs means the website is practically nonexistent for potential customers.
Search Engine Optimisation is an important process that must be done to a website to ensure it is “discoverable” by people who are searching on the internet. Search Engine optimisation is the process of making the website visible to search engines (like google, yahoo! or bing) so that:-
- search engines can go through and analyse the content of the website.
- search engines can index the content of the website – for a specific keywords and key phrases.
- when people use the search engine to search for a specific keyword or key phrase, a link to the website is shown on the SERPs (search engine result pages).
- People can then click on the link provided in the search results to get to the website (increased Search Engine Traffic).
Alternative to SEO (Search Engine Optimisation)
An alternative to SEO (Search Engine Optimisation) is paid placements, contextual advertising and paid inclusions. Search Engines also offer to place links to the website for a particular search word or term but at a price. This can be a quick alternative but it comes at a cost.
Optimising the website to end up in the organic results of the SERPs tends to be more cost-effective at generating traffic to the website. Even when paid advertising is considered, optimising the website will render the same advertising cheaper and more cost-effective.
SEO (Search Engine Optimisation) – the process
The process should start as early as possible, preferably while the website idea is still on paper. The earlier the search engine optimisation starts the better the results it can get.
Search Engine Optimisation is a process of focusing (optimising) all website content to favour a group of searchable terms (keywords and key phrases) over other terms. It’s like telling search engines that this website should be listed in the search results when someone searches specifically for those terms. This is done in a number of ways namely by:-
- Making the website search engine friendly.
- Giving priority to the key words over other text
- Ensuring that the key words are repeated enough times
- modifying tags, image tags, menu items, links and other assets to focus on the key words.
- getting other websites to confirm that this website is a worthy candidate.
On page and Off page SEO techniques.
On page techniques are changes/optimisations that can be done on the website itself. These are typically within the webmaster’s full control.
Off Pages techniques include link building efforts that direct users from other websites to the website. This typically ranges from placing strategic links to creating marketing content online and “link back”. Off page techniques normally come at a cost and the webmaster is less in control.
SEO (Search Engine Optimisation) – The Competition
Just like everything else in this world, if you can do it somebody else can. In fact there is a rapidly growing interest in businesses to improve the visibility or their website especially when added visibility implies added revenue.
In SEO, the battleground is the search term better known as keyword and key phrase. Choosing your battleground correctly is the best start to every SEM (Search Engine Marketing) Campaign. The most competitive keywords require extensive SEM and SEO in malta and naturally a large budget. The key to winning is SEM and SEO is the ability to choose the right keywords that potential customers would use to locate the website, which have the right balance of traffic versus competition. In simpler terms, to choose the right keywords for the right budget, so that you can win every time.
The Search Engines
The main search engines for the western world are google, yahoo! and bing. The most popular search engine is by far Google as shown in this table extracted from wikipedia on May 2012.
Any attempt at SEM (Search Engine Marketing) definitely has to consider google and should also consider Yahoo! and bing to protect any marketing investment against any change in trend.
At Lornit we focus our efforts on Google, Yahoo! and Bing.
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